Definition of Tourism Marketing
Tourism marketing is a term which is used
to refer to that business discipline by which the visitors are attracted to a
particular location which can be a state, a city, a particular heritage site or
tourist destination spot, a hotel or a convention center anything. The location
can be anything which has the potential for attracting a tourist who comes to
visit a new place.
What are the different ways in which
Tourism Marketing Can Be Done?
Now there are various methods that are
applied for tourism marketing to flourish.
Below are some of the important ways in which the tourism marking of any
place is given a boost.
1) Location marketing
In this type of marketing, the main focus
of tourism marketing in one bringing the attention of the people to a specific
location. In this, no recommendations are made with respect to a particular
site or any accommodation. Now there are some locations that are already so
popular all over the world that the tourism marketers don’t have to make many
efforts in attracting their attention to such places. All they need to do is to
remind them of such locations and chances are that the consumer can easily get
convinced of visiting any such place. For example ‘Las Vegas’ is popular for
its undying charm and full of life kind of prospect.
Now
there s also a popular slogan related to the Las Vegas which is ‘What happens
in Vegas, stays in Vegas’. This slogan has gained worldwide popularity and
almost everyone wants to visit Las Vegas at least for once. So here the tourism
marketers have to simply remind people of how amazing this city is and what are
the different ways in which they can have the time of their lives here. Another
example that can be taken is of Florida.
They
use a more ‘benefit oriented’ approach. Their slogan is ‘The Sunshine
State’. This way they are presenting
their state with a joyous and charming climate and as a perfect place for the
beach and the football lovers. Also with
their slogan they are successfully able to present their state as an ideal
‘summer vacation’ destination and are definitely a dream for many to visit this
place. This location marketing is one of the simplest forms of tourism
marketing in which without even putting much of an effort, with the brand value
and the popularity of some specific location, the customers can be attracted.
2) Activity marketing
Now,
this type of tourism is carried out keeping in mind both the location and the
activities that are performed in such places.
This type of marketing usually keeps in mind the travelers who are
adventure lovers or activity freaks.
There
are many locations all over the world which are famous for some specific
activities. Like Alaska is famous for snowboarding, the Yellowstone national
park is famous for thrilling activities like hiking, camping and is a perfect
place for all the nature lovers, similarly, there is ‘Colonial Williamsburg’
which attracts all the history lovers.
Thus
depending upon the type of activity that a particular place is famous for,
tourism marketing can be carried out. Some people may be adventure lovers, some
people may be looking for art and culture some people love hunting, depending
upon their area of interest, the tourism markers can segment the groups of
customers and approach to them. Thus activity marketing is a form of tourism
making which emphasizes on bringing the attention of a customer to particular
places on the basis of the activities that are performed there.
3) Corporate marketing
This
is quite an interesting approach to tourism marketing. Now it has been found
that a large number of people working in corporate sectors have to travel to
different places to attend a conference or a meeting.
Then according to research, it was found if these locations where ideal for tourist, the number of people came to attend those places. Also, they brought their families and their loved ones as well. Now considering these scenarios in mind, corporate marketing can contribute a lot to the tourism marketing as it has significant potential. Here the tourism marketers take advantage of the fact that by planning the business meeting in touristy places, people come in large numbers thus they can make a lot of profit out of it.
The main channels and tools of
Tourism Marketing
Relying mostly on digital marketing techniques,
tourism marketing has specific strategies, mediums and channels that work best
in travel sector. Here you will find a quick detour into the specific marketing
practices.
- Social
Media Marketing - a major in Tourism Marketing
Where do users look for inspiration when
they are thinking of a holiday? Where do they ask for recommendations and look
for reviews before making the choice of a hotel, a restaurant, or a tour? Where
do they share their experiences? Social Media is the answer. In our social era,
having a social media strategy is a must for travel brands, and customers
expect to find content that represents products and services. The more presence
on Social Media your brand has the better, so take advantage of user generated
content and develop your own strategy.
- Email
Marketing for Tourism
Email marketing continues being a valid tool for marketing practitioners in tourism sector. It can be used for different purposes, such as lead nurturing and loyalty programs. Email marketing helps brands to stay in a continuous contact with their prospects and clients and to help the relationship evolve.
- CRM tools for Tourism
CRM tools are in high demand when it comes
to tourism marketing. Marketing specialists of the industry value a tool that
allows not only to keep the data base of the clients neat and organized, but
also create campaigns based on segmentation of the contacts and to stay tuned
about the progress of each contact. Automatization that many CRM tools offer,
allows increasing the efficiency of the marketing efforts while decreasing the
time and resources spent.
- HubSpot,
the solution for Tourism marketing
Attract with your content. Generate
compelling information, spread it online and get everyone to come to you, to
find you easily. Inbound marketing is a non-intrusive way of marketing that
adds value to the customer. These are marketing campaigns people actually fall
in love with.
There
are innumerable actions of Inbound marketing you can take to attract clients
towards your brand. However, they all converge on the same thing: creating
content and sharing it. Content must be interesting and your design has to be
attractive. Then you won't need to chase your target audience, instead those
consumers will want to know about you. This methodology has always in mind the
potential customer. And do you know what is your main secret? Promote your
product in a personalized way.
HubSpot
is the most effective tool for your Inbound Marketing strategies, and HubSpot
has contributed greatly to the tourism industry. It is an all-in-one software
that has email, SEO, social media, landing pages, blogging or sites,
publications and monitoring of social networks, CRM... It allows you to work
all phases of Inbound Marketing and Smarketing in an integrated way, easy and
comfortable. And, in addition, you will be able to know metrics and analysis of
results in real time.
It
is clear that the world goes around technology and that you must adapt your
travel brand to it. If your customers evolve, you must too.
Source :
What is Tourism Marketing? Concept Of Tourism Marketing
What is hospitality and tourism marketing?
